Genika Baycheva was born in 1981 in Burgas, Bulgaria. She studied a Bachelor of Arts in Philosophy in Sofia (2004), and later in MA in ArtisticPPsycho-Social Practices in Sofia (2009). Between 2007/20008 she did a one year Scholarship programme in Cultural Management in Germany, Berlin/ Halle(Saale). Currently she is part of the artistic team of Foundation Plovdiv 2019, responsible for creating the content of the artistic program of Plovdiv’s bid for ECOC in 2019 and networking with local and the international partner organizations, artists, citizens, activists. Her main interest field is the cross point between art and social projects and designing more opportunities for activating citizen participation in the cultural and social environment of the city.